Have you ever been to a store that sells everything, and even though you find what you came for, you can’t help but browse everything else while you’re there? When you get ready to check out, you realise that you have a trolley full of things you never intended to buy. It happens so fast that you don’t even get a chance to feel buyer’s remorse.
This is the dream of anyone who owns and operates an online store. Customers won’t need to leave the site because everything they want and need is right there at their fingertips. There is enough upselling and cross selling to really increase profits. Ever wondered why every retailer in the world isn’t using this as part of their business model? It might not be easy but your new store web presence is nothing but beneficial.
Use site research to enhance the website you already have instead of starting from scratch. This allows for a customised experience for every customer.
The needs of your customer should be your number one priority. Interview your customers to find out what they want from your website. Having good POS is essential for the success of a retail store web site. The selling experience is what brings them back.
Customers don’t all have the same needs. Personalising your website for each customer is vital and can be done using machine learning. Use data gathered from the site to build a strategy for overall success.